The City of Melbourne:
Urban design & strategy
In 2010 Streamer worked with the Urban Design team at the City of Melbourne to develop the Transforming Australian Cities report. We created a clear structure and a narrative complete with three dimensional visualisations. The visuals were complimented by relevant data captured through several studies.
The report went on to win the Australia Award for Urban Design in 2009. This award recognised major national projects that demonstrate excellence and innovation and contribute to a wider appreciation of urban design.
Streamer has continued to provide the City with consultancy and design services for projects such as the re-development of Swanston Street as a public and civic space as well as a functioning street for trams, pedestrians, cyclists, and emergency vehicles. The concept involved visualising the street as a continuous experience so that several major institutions such as RMIT and the State Library could be made more accessible.
In 2012, Streamer produced pivotal communication documents to launch the Queen Victoria Market renewal project - the next phase in the life of a much loved social and cultural asset.
Our role has been pivotal in how the media and stakeholders have received, understood and reported on each of these projects. All have gone on to achieve the goals set out in the reports and visual communications we generated.